Freya Catmur-Hill's Evaluation - Question Three

Question 3 - What have you learned from you audience feedback?

Our target audience for our video are late teenagers, boys and girls. They enjoy going clubbing in the evening and their typical holiday locations would be somewhere like Ayia Napa or Ibiza. They take good care of their appearance and love to shop. Generally their favourite artists are people like Calvin Harris, Example, Swedish House Mafia, LMFAO and David Guetta. We looked at the original video for ‘Feel So Close’ and we thought the way the narrative shows a few different stories. Our video also shows two different relationships the whole way through, boyfriend and girlfriend and two best friends. From this we hope that the audiences’ from the original video will also be interested in our product.

In our music video we tried to get the audience to have an emotional bond to the characters as we felt this happens in other videos. We did this by making the characters in our video easy to relate to. For example, the costume is basic and nothing you wouldn’t see on a daily basis. We don’t have a villain in our video as the song gives off a good atmosphere. We aimed for the video to give off a feel good vibe. The characters in our video are representing most young adults. This is shown by how we put an effect on the camera to make it shaky and energetic as this is how I think they should see life. I think most people in our target audience will be able to relate to the characters as they are of a similar age and class.

We showed our music video to a selection of our target audience and the feedback we got back was very useful. We gave them all a questionnaire to fill out so we could read our data easily and make it into graphs easier. Most of the people thought our idea of people coming together was very good. We also asked everyone if our video was too similar to the actual video and most said no which was a big help.

Our digipak and advert were also both highly appreciated by our target audience. On both the digipak and the advert, we were told the colours worked well together and made our product memorable. Again on both these auxiliary products the font was commented on. It was said that it worked well with our background as it did not take any attention off it. Most of our audience believes that the images on the digipak show the main point of our music video. Yet again, the main picture on our advert is the silhouettes all linked together to show closeness.


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