Music Video Analyse

I am going to be analysing the music video Won’t Go Quietly by Example using Andrew Goodwin’s six point analyse. The music video is directed by Elliot Gleave and Alex Smith.

The reason that I have chosen this music video to analyse is mainly because it fits to the same genre as the music video I am going to be producing. Won’t Go quietly is Dance-pop track, and the track I am using ‘Close To You’ by Calvin Harris also has a genre of dance-pop. You can immediately tell that ‘Won’t Go Quietly’ has this genre because as soon as the song starts were hear very upbeat music and flashing images of the singer ‘Example’ performing.

There are many characteristics that this music video has but one main one that stands out to me is dancing in a club or bar. This is very popular in most Dance-pop tracks as this is what you expect from the style of music. Also other characteristics like very heavy beat, people having a good time and flashing lights all having a very similar affect and this is what I will include into my music video.

There is a clear relationship between the lyrics and the visuals. The Male Gaze by is included in this music video. We see a women walking into the club and then we follow her throughout the music video through the club. It is a point of view shot of how the other people in the club will look at her. For example the male gaze is about how men look at women and how women look at their self.  So men are most likely to look a good looking woman up and down in an attraction type of way.

In the lyrics we understand clearly that Example is singing about the woman that we are shown. “She's electric, she's the current running through my veins” This lyric relates to the visuals as we are shown the woman when this lyric is being sung. Also this lyric “Danced with the she devil in the pale moonlight” has a strong relationship with the visuals as we then see everyone dancing in a club when this lyric is being sung. This makes the music video very predictable because the lyrics of the song basically tell you what you are going to see.

The relationship between the music and the visuals are distinct. For example at the start of the video there is instrumental part and we are shown the singer in a number of different screens. This illustrates to the audience that he is the main singer of the video as this is how he is introduced. Also at this point of the song the lights are flashing from one screen to the next and this is in time with the beat of the music.

This is not the case throughout the song though because the cuts aren’t to the beat. Because the video is packed with different things to look at we are still attracted to what’s going on. Usually I think having the cuts to the beat makes the video more interesting but in this case it doesn’t as we are already interested in what’s going on.

The quicker the music gets the quicker the video gets for example more people are jumping and dancing and the cuts get a lot quicker than they are when the music is at a slower pace.

There are many close-ups of the artist because he is the main star of the music video. This is how the record company is looking to sell this track because if you like Example then you are most likely going to watch the video and buy the track. The image of the artist that is being offered is a wacky pop star that looks like he loves a good time. We also get the impression that he loves to gaze a women and see himself as a ladies man. This is because the name of the song ‘Won’t Go Quietly’ states that this woman that has eyes on him will not leave without a thrill.

The previous video by this artist are very similar. This is also because the music that he produces all have the same tempo and beat and there are only a couple of ways to make a music video with these sorts of songs. For example in his video ‘Changed The Way You Kissed Me’ we are also shown a club seen we people dancing an bouncing around. The videos are very similar in this way.

‘Changed The Way You Kissed Me’

‘Won’t Go Quietly’

This video you could say implies a sexual display as the camera angle is mostly low angle looking up to the woman’s faces. Also because their outfits are so minimal and their boobs or bums are on display this could also show a sexual display to the audience. The beginning of the video we see a screen showing the artist this is reference to the notion of looking because this is where we would usually see the artist on our television screen. So this emphasise this even more.

This music video is mostly performance based but also has a narrative. The narrative is the idea of this women walking in the club and example can’t take his eyes of her but he knows it’s going to end badly. But in between these quick shots we see example on a stage like he is at a gig with his band performing to the song.

Music Video Analysis

I am analysing a video called This City by Patrick Stump. It also features Lupe Fiasco who is a famous rap artist. The genre of this music video is pop/rap. This is because Lupe makes the song reach out to a wider audience by collaborating with Patrick Stump who is more of a pop singer. This video is all about the town Chicago where Patrick Stump was raised so there is a very strong narrative behind this video. As you can tell from the lyrics also ‘This City’ as in Chicago. So throughout the video we are taken back into the 80’s when they wore leather jackets to show of this wonderful city. The 80’s theme is also shown through the use of black and white colour.

 

The lyrics of the song and the visuals of the music video have a clear relationship. We see flash backs almost of all the good things that have happened to him since living in this city. The lyrics ‘I was born and raised here’ proves this point even more. We then see him looking over at kids playing in this street. This maybe what he used to do when he was a kid playing in the city. Also another lyric that is repeated a lot throughout the song and has a relationship with the visuals is ‘and I love it, yeah I love it’. This tells the watchers that Patrick Stump is very passionate about his city as he calls it and he’s trying to get that point across to others. ‘And my city was a threat to the rest’ this lyric has a very strong meaning that no other city can compare to Chicago. But because not everyone has been there these lyrics are just opinions of the singer. ‘Forget all the drugs and gang corruption and pollution’ a perfect city is hard to find and the message that he is trying to get across is that if you look past these thing for example drugs, gangs and pollution you will love you city as much as Patrick loves Chicago.

This music video doesn’t have a strong relationship between the music and the visuals. This is because the video doesn’t always cut to the beat which usually happens in most music videos. There is one section at the end where he claps his hands and the shot changes. This looks very effective also because it looks like the lights are turning on and off.

At the beginning there is also a bit when Patrick stamps his foot on the beat then all of a sudden the scene has changed from Patrick singing to him being in the city with black and white colour. It draws my attention because we wasn’t expecting to actually see what he was singing about ‘This city’.

The solo instrumental bits where Patrick Stump is singing to the music are very edited with lots of different colours and effects. At one point we can hardly see Patrick because there are so many colours going on. But I think this makes the music video looking interesting and different.



The music in this video doesn’t really change pace except when Lupe starts to rap. Here we then see a change because the cuts are more quicker and to the beat. Having the video cut to the beat of the music I think makes the whole video more thrilling and exciting as we don’t know what it’s going to cut to next.

Throughout the whole video the scene we see most is Patrick Stump performing to the music with lots of different effects. I think this way it is making Patrick the main artist of the video and this is how the record company are looking to sell this track. Like most music video’s the main artist is in the video 90% of the time. There are many close ups and different shots of Patrick the whole way through because he is the star of the video. When the beat drops Patrick changes the way he performs by jumping and really getting into the song. From this video the artist looks like a smart respectable man because he wears a suit when performing when most other artists will wear casual clothes. He also wears a bow tie with a jacket over his shoulders, he is also trying to make his outfit different from just wearing a normal suit. 

This video compares to his others one’s are very upbeat and fast in the pop genre, but his other videos are more slow and in the rock genre. This my be becase Lupe is collabrated with Patrick in 'This City’. There is a main motif with is the city which he keeps going back to throughout because if this place wasn’t in the video then the lyrics wouldn’t make a lot of sense.

This music video is mostly performance and narrative. The song is telling us a story about where he grew up and what he grew up with. Referring back to the city in every other shot change. Because it’s the actual artist singing he is performing the song and actting with the music. I would say it is mostly performance because that is what we see the most.

This is the song we are going to be using. It is a cut down version of the song Feel So Close Benny Bassi remix. We chose the remix over the original version because it had a better beat to it and we came up with loads of ideas for this song.

Video For Analysis

I am analysing a video called This City by Patrick Stump. It also features Lupe Fiasco who is a famous rap artist. The genre of this music video is pop/rap. This is because Lupe makes the song reach out to a wider audience by collaborating with Patrick Stump who is more of a pop singer.  This video is all about the town Chicago where Patrick Stump was raised so there is a very strong narrative behind this video. As you can tell from the lyrics also ‘This City’ as in Chicago. So throughout the video we are taken back into the 80’s when they wore leather jackets to show of this wonderful city. The 80’s theme is also shown through the use of black and white colour.

Here it shows the clear difference of times. This is his city of Chicago in the 80’s.

The lyrics of the song and the visuals of the music video have a clear relationship. We see flash backs almost of all the good things that have happened to him since living in this city. The lyrics ‘I was born and raised here’ proves this point even more. We then see him looking over at kids playing in this street. This maybe what he used to do when he was a kid playing in the city. Also another lyric that is repeated a lot throughout the song and has a relationship with the visuals is ‘and I love it, yeah I love it’. This tells the watchers that Patrick Stump is very passionate about his city as he calls it and he’s trying to get that point across to others. ‘And my city was a threat to the rest’ this lyric has a very strong meaning that no other city can compare to Chicago. But because not everyone has been there these lyrics are just opinions of the singer. ‘Forget all the drugs and gang corruption and pollution’ a perfect city is hard to find and the message that he is trying to get across is that if you look past these thing for example drugs, gangs and pollution you will love you city as much as Patrick loves Chicago.

This music video doesn’t have a strong relationship between the music and the visuals. This is because the video doesn’t always cut to the beat which usually happens in most music videos. There is one section at the end where he claps his hands and the shot changes. This looks very effective also because it looks like the lights are turning on and off.

At the beginning there is also a bit when Patrick stamps his foot on the beat then all of a sudden the scene has changed from Patrick singing to him being in the city with black and white colour. It draws my attention because we wasn’t expecting to actually see what he was singing about ‘This city’.

The solo instrumental bits where Patrick Stump is singing to the music are very edited with lots of different colours and effects. At one point we can hardly see Patrick because there are so many colours going on. But I think this makes the music video looking interesting and different.


The music in this video doesn’t really change pace except when Lupe starts to rap. Here we then see a change because the cuts are more quicker and to the beat. Having the video cut to the beat of the music I think makes the whole video more thrilling and exciting as we don’t know what it’s going to cut to next.

Throughout the whole video the scene we see most is Patrick Stump performing to the music with lots of different effects. I think this way it is making Patrick the main artist of the video and this is how the record company are looking to sell this track. Like most music video’s the main artist is in the video 90% of the time. There are many close ups and different shots of Patrick the whole way through because he is the star of the video. When the beat drops Patrick changes the way he performs by jumping and really getting into the song. From this video the artist looks like a smart respectable man because he wears a suit when performing when most other artists will wear casual clothes. He also wears a bow tie with a jacket over his shoulders, he is also trying to make his outfit different from just wearing a normal suit. 

This video compares to his others one’s are very upbeat and fast in the pop genre, but his other videos are more slow and in the rock genre. This my be becase Lupe is collabrated with Patrick in 'This City’. There is a main motif with is the city which he keeps going back to throughout because if this place wasn’t in the video then the lyrics wouldn’t make a lot of sense.

This music video is mostly performance and narrative. The song is telling us a story about where he grew up and what he grew up with. Referring back to the city in every other shot change. Because it’s the actual artist singing he is performing the song and actting with the music. I would say it is mostly performance because that is what we see the most.

Music Video Analysis

I have chosen to analyse this video because the effects and flashing animation attracts my attention. We see Rihanna in every clips but every time there is a new set and different back ground. This makes the music video more interesting to watch. Also we see a back ground of a zoo and she has dressed like a tiger to fit in with the background. The video is very post edited and almost looks like a cartoon. The colours are very bright which matches the genre of the song.

At the start of the video she is in black and white and because of the brightly coloured background she doesn't stand out as much. Black and white are connotations of olden day television and this is also implemented by a very old bike which is a prop. So the video is making contrast between high editing technology and the old fashion ways.