Filming 3- 16th January 2012

Yesterday, my group and I completed our third part of filming. As we have a lot of gaps in our video, there were things that needed filling in. As the weather yesterday was frosty with winter sun, we thought that it would be a good idea to film part of our video in the forest. We filmed various shots of Chloe and Jess singing parts of the song. We also thought of a good effect for our video, where Chloe and Jess are on either side of the tree, singing parts to the song and they will appear and disappear once the footage is edited. We played around with a few shots so that when we come to editing we have a few to chose from. However, we still have not managed to film all of our footage due to people letting us down, but we are going to do our final filming this week. All that is left to do is to film a couple coming together and add a few more stop motion ideas to our video.

Graphic match idea

 From when we began thinking up ideas of our music video, we wanted to include graphic match. As we have reached a point in our project where we have a lot of gaps to fill in, we have thought up an idea where we can include graphic match. At the beginning of the video, we have created stop motion of the words 'feel so close' appearing on paper and folding away across the floor. We have decided to use graphic match of someone picking up and opening the paper to a pair of lips on the back of the paper graphic matching the lip sync to the next part of the song. We are using the idea of changing from a birds eye view shot to an over shoulder shot and to do this we will be using continuity.

Changes

As a group, we know that there is a lot we need to add to our music video. Today's lesson has been spent thinking in detail what we could add to our music video. We have decided that we are going to add a lot more stop motion as we think it goes well with the beat of our chosen song. We are going to add elements of stop motion to the first part when the music starts and we have not yet decided when else we are going to do this. Another idea that we have had is intertextuality of maybe film starts. For example, Marylyn Monroe, Audrey Hep-burn, Grace kelly, Elizabeth Taylor etc. We have not quite developed this idea yet as we need to link it into the narrative of our video which is a couple coming together. We have decided that we are next going to film on Monday so we have until then to come up with some more ideas.

Group Meeting

In this weeks meeting, the group and I discussed what we would be filming next time we film and when that may be. We have, as a group, decided that we are next going to film in a week or so once we have decided on some things we want to include in out music video. As the music video has developed, we have  thought of things that we could include in our video one of which is more stop motion. We feel we need to make our video more conceptual. Due to the results of the audience feedback, people in our class thought that our video was too random and we needed to make it more conceptual. During our meeting, we have discussed what we want to do with the stop motion. We think it will be a good idea to have a person standing in front of a green screen, having 2 broken in half, stop motion hearts traveling up their arm  to match the lyrics in the song "I wear my heart upon my sleeve". The 2 halves will meet in the middle and on "big deal" Get bigger to represent the heart beating. For now this is just an idea, but may develop into being used for the music video. Another idea we had was to make a sign saying "Free Hugs" and to stand in a crowded place and have passer-byers hugging us as this shows people coming together and feeling close to one another which is the main idea of our music video, people feeling close to one another. In the next week or so, as a group, we are going to come together and think of more ideas for our video to make it more conceptual and interesting.

Audience Feedback 4/1/12

We showed the class our rough cut of our video and below is the feedback we got bullet pointed.

• Cake fight looked better when close shots are used - maybe do it again with more variety.
• Perhaps club shots last too long- get more because it is only one angle/thing.
• Less shots of club/party.
• Bit too much of club, iPad idea is very clever.
• I think you should use more close ups of the lips, the lip syncing was really good.
• Add reference to the song there is too many random ideas.
• Mix up club shots with close ups of people in the club. 
• Cake fight was better close up- too much club and a bit too random.
• I don't really understand the concept iPad was very good and footage of people walking. 
• Develop iPad idea-split screen- loose the club footage. 

From the feedback we received we can now work on things that everyone told us could do with some improvement. The fact that everyone who gave us feedback are in the age range of our target audience helps us to get the video exactly what we're aiming for. The majority of people were telling us about how we should cut our some of the club scene and add a more conceptual element to our video. Also they commented on how our iPad idea was very clever and interesting so we may add in more elements of this and use it in different ways. 

Filming

Some time this week, My group and I are going to be filming our final piece of footage for our music video. We need to film:

- Stop motion of a couple coming together

- Girls getting ready together having a laugh

- Flickers of paint (For Album Cover)

- Any other bits that we think is appropriate for our music video 

Once this last piece of footage has been filmed, we can edit it ready for the deadline in a couple of weeks. Also, once we have taken a picture of the flickered paint, I can then edit it on photoshop and add text to it as out of the girls, I know the most about photoshop.

CD Cover Research

This is the real album cover for Calvin Harris's song Feel So Close, this is an image from the actual video and this is where we got our idea of adding in elements of our own video to our album cover.

The image is very poignant and this is something I would like to incorporate into our video. The image is something from the video which is a very good idea to help the audience to make the link between both.