Thursday 13 October 2011

Music video analysis- Ne-yo- Miss Independent

The music video I will be analysing is Miss Independent by Ne-yo. This music video is performance based and has a narrative throughout. The genre if this music video is pop/R&B and the record label is Def Jam, produced by Stargate.

The lyrics and the visuals in the music video work well together. For example;  When ne-yo sings “She got her own thing that’s why I love her, miss independent” the camera constantly moves back and forward from ne-yo gazing at her to a close up of her face, and more importantly her working as an independent.

The lyrics are based around ne-yo liking his boss, the fact she is independent and is the only one who doesn’t chase him and that’s what makes her different. This is shown throughout the narrative of the video. As far as the relationship between music and visuals is concerned, the overall pace of the music video is slow based to show key points in the narrative such as Ne-yo’s day at work, the introduction of the boss and his interest in the boss.

In the video, Ne-yo is presented to be a bit of a ‘lady’s man’. At the beginning of the video, when he enters the office, there are various shots of him ‘eyeing up’ the women. For example;    
The video does not relate to any of his previous videos. However, he is presented similar in many of his other videos as a lady’s man. He also performs part of a dance in his video’s as he is well known as a dancer as well as a singer. In the video, Ne-yo can be seen as a representative of other men. In the video, there is the idea of ‘the chase’, and that’s what Ne-yo likes about his boss, and stereotypically, men are supposed to like the idea of having to chase a woman rather than her chasing him, and this is shown throughout the narrative of the video.

Sexual display is implied a lot throughout the video. The way the women are dressed in the video is to make them look sexy and elegant. E.g. tight skirts and low cut blouses. As far as camerawork goes, there is a male gaze shown, where the camera scans the women’s body from her feet upwards as if it was Ne-yo looking her up and down.
In the video, as well as Ne-yo dancing there are some female dancers to represent the women in the office. The women dancers are dressed in work clothes and in a way are showing that women do not need men to do the things they want to do, they can do it independently.

Overall, the women in the video are represented as sexy, independent women.

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